Brand Deals

6 posts in this category.

All Posts Brand Deals6 Influencer Marketing5 Creator Tips3 India Market3

Side-by-side cost comparison of Indian influencer marketing agency invoice (Rs 1.73 lakh) vs marketplace platform booking (Rs 1.12 lakh) for the same Rs 1 lakh creator.

Influencer Marketing Agency vs Platform India: The 2026 Cost & Compliance Breakdown

Influencer marketing agency vs platform in India — real 2026 retainer (Rs 1.5–6L/mo) vs platform fees (8–15%), ASCI liability, TDS rules, and when each wins.

Brand Deals

Influencer Outreach Management in India: The Real Cost of Doing It on Google Sheets [2026]

Influencer outreach management in India usually runs on Google Sheets — the real time, tax, and ASCI cost once you cross 5 collaborations a month.

Brand Deals

Influencer Contract Template India: 7 Things That Go Wrong Without One

Influencer contract template India: the 7 ways WhatsApp deals go wrong (ghosting, ASCI fines, scope creep) and the clause that stops each.

Creator Tips

What's a Good Engagement Rate for Instagram and YouTube in India? (2026 Data)

India-specific engagement rate benchmarks by tier, format, and niche. Plus why yours drops as you grow and what brands actually look at now.

Creator Tips

How to Invoice a Brand as a Creator in India: A First-Timer's Guide

How to invoice a brand as a creator in India — the 8 fields every invoice needs, GST and TDS rates, when to raise the invoice, and how to get paid on time.

Creator Tips

How to Negotiate a Brand Deal as a Creator in India: A First-Timer's Guide

How to negotiate a brand deal in India — rate cards, TDS, contracts, kill fees, and what to say when a brand lowballs you. A first-timer's guide for creators.

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