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Influencer marketing agency vs platform in India — real 2026 retainer (Rs 1.5–6L/mo) vs platform fees (8–15%), ASCI liability, TDS rules, and when each wins.
![Influencer Outreach Management in India: The Real Cost of Doing It on Google Sheets [2026]](https://media.creatorscout.in/blog-covers/1780482721229-be86.webp)
Influencer outreach management in India usually runs on Google Sheets — the real time, tax, and ASCI cost once you cross 5 collaborations a month.

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Influencer contract template India: the 7 ways WhatsApp deals go wrong (ghosting, ASCI fines, scope creep) and the clause that stops each.
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